2013 has been an interesting year so far.
I met with five owners who came to me with stories of spending $5K, $8K and $10K respectively on marketing campaigns. They proudly showed me their new website, logo, car wrap, etc... They each said they thoroughly interviewed the marketing firm - great credentials and reputations.
So why did they call me?
Despite the spend they weren't getting new customers.
Clearly these marketing campaigns were ineffective.
Stand by for a new article I'm writing about the role of marketing and when and how to engage this service.
Hint: The role of marketing is to generate quality leads - it takes a strategy first to determine what type of leads you want. It takes a strategy to understand the competitive market your campaign will be conducted in.
Do you have a long and short-term strategy?
About the author.
Mike Gomez is President of Allegro Consulting, a growth specialty firm
helping turnaround businesses wrestling with stagnant growth. He grew
his very first client’s business from $8M to $35M in just two years.
Mike is also a prolific speaker, writer, three-time marathoner, a former
military officer and pilot of both aircraft and helicopters. www.allegroconsultant.com